The AI Playbook

By Eric Siegel

Recommended on: 16th January 2024

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment, by Eric Siegel. Whether you are an AI expert or know nothing about AI, this book will teach you, through compelling examples of success and failure, what machine learning projects are and how to implement them.  Siegel is a master story-teller, who starts us out by describing how the delivery company UPS implemented machine learning to streamline its business practices.  This may seem like a no-brainer, but at the time, economizing with the help of machine learning was pretty much the last thing on the mind of most UPS business executives.  Indeed, it’s easy to go off track with machine learning projects, which aren’t like simple plug-and-play computer products, but instead can involve entire swathes of a company’s different divisions. Through the corresponding sections of his book, Seigel guides us through what he terms “BizML Practice”:

1. Value: Establish the deployment goal
2. Target: Establish the prediction goal.
3. Performance: Establish the evaluation metrics.
4. Fuel: Prepare the data.
5. Algorithm: Train the model.
6. Launch: Deploy the model.

Seigel’s broad experience in every aspect of the field helps bring the practices he describes to life.  We LOVED this book and cannot recommend it more highly!

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